Amex Everyday Bonus Tracker
Roles:
Primary Information Architect, Lead UX Practioner, Visual Designer (on team)
The Job to be done
A new card product from Amex needed a way for the cardmember to track transactions toward a rewards points bonus, from within the Amex Mobile App.
IA flow for Amex Everyday Bonus Tracker
Concept Wires for Displaying a Six Month Bonus Tracker Graph
While interesting, we decided this approach was too visually complicated. In surveying users, we realized the feature needed to be much more basic.
Wireframes for Amex Everyday Bonus Tracker
The below wires illustrate various states of the feature, and where it lives in the broader app.
Composite Animation Demo
Results
- Successful launch of new Amex Everyday Card into market.
- Significant increase in weekly and monthly active users of mobile app (iPhone and Android).
- High-profile market buzz, helped by Tina Fey commercial premiered during the Oscars.